Context

Amid major shifts in urban usage, tourism, and leisure, Magnicity sought to anticipate visitor expectations and strengthen the coherence of its experiential offering, while fostering collective reflection around its promise: Magnify the City.

Our approach

POLI supported Magnicity through an approach combining strategic inspiration and collective projection.

BRAND

Design of a trend book aimed at decoding weak signals, contemporary imaginaries, and emerging trends, opening new ways of thinking about tomorrow’s urban and tourism experiences.

PEOPLE

Design of the trend book as a collective reflection tool, used to support a seminar and foster dialogue across functions, cultures, and areas of expertise sparking cross-cutting ideas for experiences, innovation, and activation.

A tool designed to inspire, align, and set teams in motion.

Outcome

An inspiring and operational trend book, providing a shared foundation to stimulate collective ideation and identify concrete pathways to evolve the Magnicity experience.