Context

The acquisition of Mademoiselle Dessert by the Emmi Group opened a new phase of transformation, bringing new strategic and organizational challenges. The ambition: to move beyond the simple addition of cultures and expertise to build a shared and unifying vision.

Our approach

POLI supported Mademoiselle Dessert through a strategic approach combining vision, forward-looking perspectives, and collective mobilization.

BRAND

Exploration of major shifts in the sugar market and emerging consumer mindsets to shape a clear strategic vision — combining emotion, creativity, and responsibility — and positioning Mademoiselle Dessert beyond the traditional pastry category.

PEOPLE

Team mobilization through inspirational work, cross-functional exchanges, and collective reflection sessions designed to capture “the best of both worlds” and build alignment around shared priorities.

An approach designed to align teams around a shared and actionable vision.

Outcome

A clarified strategic vision and a co-built roadmap, enabling long-term team engagement and opening new growth opportunities for Mademoiselle Dessert within the Emmi Group.