Context

An iconic and widely loved brand, Lustucru was facing a paradox: an exceptional reputation that no longer translated into market dynamics. The challenge was to restore the brand to its iconic status and relaunch the consumption of French pasta.

Our approach

POLI supported Lustucru through a strategic and cultural repositioning.

BRAND
Revealing the contours of a major French brand, joyful, quirky and proud of its gastronomic excellence, through a renewed brand platform.
PEOPLE
Strengthening pride in belonging through seminars, collaborative workshops and collective projection tools, mobilizing teams around an ambitious vision.
A brand reactivated from the inside to shine again on the outside.

Outcome

A reaffirmed brand platform, a structured five-year action plan, and renewed collective energy to deliver a vision worthy of the icon.

Purpose
Value proposition
Collective thinking
War game
Verbatim here
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Post