Context

In a tourism market undergoing profound change shaped by evolving usage patterns, cultural aspirations, and consumer behaviors Club Med sought to enrich its thinking about the future of travel and stimulate innovation across its international teams

Our approach

POLI supported Club Med through an approach combining strategic inspiration and collective mobilization.

BRAND
Production of a trend book dedicated to new travel experiences, aimed at decoding weak signals, societal and cultural shifts, and broadening innovation perspectives for the future of tourism.
PEOPLE
Facilitation of an international seminar bringing together the group’s managers, designed as a moment of inspiration and idea generation, turning the trend book insights into concrete activation and innovation pathways.
This combined approach turned the trend book into a true lever for collective ideation.

Outcome

A structuring trend book and a unifying international seminar that strengthened the group’s strategic thinking and sparked new ideas for experiences, activations, and innovation.

Trend book
Innovation
Seminar
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Jessica GARDAS
Founder