Context

In a landscape where organic agriculture competes with alternative claims (local, natural, pesticide-free), Agence Bio needed to reaffirm what makes organic agriculture unique and irreplaceable for all French people.

Our approach

POLI supported Agence Bio in building a compelling strategic foundation.

BRAND

Definition of the purpose of organic agriculture and clarification of its distinctive benefits beyond competing narratives.

PEOPLE

Mobilization of the full organic ecosystem through interviews, participatory seminars, and collaborative workshops to build a shared vision.

An approach designed to bring stakeholders together and restore meaning and impact.

Outcome

A clear and mobilizing brand platform, along with a structuring action plan, forming the foundation for the future national communication campaign.